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Beneath the city fa?ade of hard edge, lies soft and gentle curves. This is a first animation series from Greyhound, by the Greyhounds.

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click here for more details download 

Following the Spring / Summer 08 collection, “Controlled Chaos”, Greyhound Original’s Collection this season, “Soften the Edges” continues to be inspired by city culture, but with an au courant perspective influenced by the soft edges of modern architecture and new urban living.

The season’s key silhouette is bolder with boxier and looser tops, with slimmer drainpipe-pants and bottom pieces to accentuate rounded lines and curve cuts. The Cocoon silhouette brings back a glory moment of “Streamline Moderne” reference also to resemble the 80’s fashion movement of high waist pants and skirts mixed with Greyhound’s essence of modern chic and a touch of rebellious rock and roll attitude.

Fabrics used are a mixture of modern techno, semi transparent fiber and traditional cotton, silk and wool. Satirical print graphics boldly reflect the attitudes, issues and art of modern urban dwelling, such as the new print called ‘Zip-plaid’, in a liquid-liked graphic.

This season’s colors are some of Greyhound’s palettes - black, white, grey and dark brown- with a splash of deep tangerine, fuchsia pink and French mustard yellow.

It’s been long that Playhound has been regarded as a Maximalist with excessive flamboyant designs and overtly radical artistic mind to convey another ‘possible’ aspect of fashion. This Autumn/Winter Playhound takes a little pause looking at the seemingly opposite direction, Minimalist.

Maximal minimalist is a view Playhound translates the idea of minimalism by blending it into Playhound’s fashion manner more accurately said Playhound is being minimal. Inspired by an American artist Donald Judd, the simple geometric forms such as rectangle, triangle and circle were placed onto form of cutting pattern, featuring geometric abstraction design on shirt, dress, jacket and printed-tee.

The collection silhouette recalls the 90’s tailor starring an attenuated silhouette of pantsuits, bar-shouldered jacket with a hidden two-button row, paired with floor-length gangster-girl skirt. Luxe techno fabric gives a collection more confident shape than ever.

Key palette is 100% back-to-basic, purest white, granite grey and inky black, twisted by hard bright magenta pink, toxic blue and green, also on the new scheme of Playhound’s Dogma emblem, which comes with minimal shade of B&W.

Despite minimal silhouettes and colour selections, Playhound does not give up their playful gimmicks like unique art prints. Let Playhound by Greyhound bring the glory period of Minimalist back to your closet.

Starring 6 Bangkok-favorited couples…

Sqweez Animal’s Win & Luckprapai Sirivongse

Saliva’s Bastard’s Mahasmut ‘Gene’ Bunyaraksh & Teema Rucksajit

Apisit ‘Joey Boy’ & Apiradee Opasaimlikit

Chira & Praewa Chirapravati Na Ayudhya

Slur’s Arak & Marisa Amornsupasiri 

Sara Malakul & Tommy G. Lane